Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Divi Hair Care Triples Footprint at Ulta Beauty - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Divi Hair Care Triples Footprint at Ulta Beauty

The brand is expanding into three times more Ulta Beauty stores across the nation.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Divi, a hair care brand renowned for its holistic approach to hair wellness, is tripling its footprint at Ulta Beauty—and expanding into three times more stores across the nation.

Dani Austin, Divi’s founder (shown above), says, “We recognize that hair health extends beyond aesthetics—it’s a fundamental element of self-confidence and well-being. Our expansion into additional Ulta Beauty stores nationwide enables us to touch more lives and empower individuals to embrace a comprehensive approach to hair wellness.”

The brand originally launched through Sparked at Ulta Beauty, the retailer’s curated assortment of emerging brands and rising beauty stars, in 2022.

After experiencing great success with Ulta Beauty’s guests, the brand is now expanding to over 1,200 stores in less than one year.

Launched in 2021 by influencer and entrepreneur Dani Austin after her own hair loss journey, Divi’s debut product, the cult favorite Scalp Serum, sold out in 2 hours and earned the brand $40M in revenue its first year.

Divi now boasts 4 products including Shampoo, Conditioner and Vitamins—with over 8,000 5-star reviews.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Divi (@diviofficial)

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics